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The websites provide the transactional platform, and then collects and distributes a percentage of the tips to the models.
For public chat rooms, the model's portion of a tip is a little less than half.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.
The Mitchell Brothers O'Farrell Theatre strip club is credited with the invention of the lap dance when during 1977 their new stage, New York Live, pioneered customer-contact shows with strippers that came off the stage and sat in the laps of customers for tips.
Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.
The decentralized business model of camming has upended the pornography industry in multiple ways.